At Live To Create, we’re not just a creative studio – we’re storytellers, adventurers, and innovators passionate about crafting unforgettable content that resonates.
Founded by creators, we bring bold ideas to life with a focus on authenticity, connection, and results.
Our award-winning team thrives on producing high-quality campaigns, from viral social media content to cinematic storytelling. We specialise in tourism, events, lifestyle, and adventure industries, partnering with local businesses, national brands, and global organisations to elevate their message and reach new heights.
What sets us apart?
Our agility, attention to detail, and relentless drive to push creative boundaries. Whether it’s capturing the raw energy of an event, sharing the beauty of a destination, or building engaged online communities, our work combines strategy and creativity to deliver impact.
At the heart of Live To Create is a love for innovation and collaboration. We’re more than a team; we’re a community of creators sharing knowledge, supporting each other, and inspiring bold, meaningful work.
Let’s create something extraordinary together.
Meet The Team
Sam Buchwald
Managing Director, Producer & Lead Photographer
As the Co-founder and Managing Director of Live To Create, Sam brings a unique blend of strategic vision and hands-on creativity to every project. With a background in project management and a keen eye for visual storytelling, he leads the agency’s operations while ensuring each campaign aligns with client goals and market trends.
As the lead photographer, Sam specialises in capturing immersive destination imagery that transports audiences and inspires travel. His ability to balance logistics, creativity, and business strategy makes him an essential driving force behind LTC’s success.
Zac Freuden
Creative Director, Lead Videographer & Editor
A master of cinematic storytelling, Zac is the creative heartbeat of Live To Create. As the Co-Founder, Lead Videographer and Editor, he crafts visually stunning narratives that captivate and engage audiences.
With a deep understanding of platform-specific content, Zac ensures that every shot, cut, and transition serves a purpose—whether it’s an immersive travel reel, a high-energy tourism campaign, or a documentary-style brand story. His expertise in post-production and visual composition helps bring LTC’s signature storytelling style to life.
Peter Ly
Videographer & Drone Pilot
Peter is the go-to aerial specialist, bringing destinations to life from new perspectives. As a skilled videographer and CASA-certified drone pilot, he seamlessly blends technical precision with creative vision, capturing dynamic aerial cinematography that enhances LTC’s content.
Whether filming sweeping landscapes, high-adrenaline adventure shots, or intimate travel moments, Peter’s work adds a fresh and cinematic edge to every project.
Elsa Crandell
Creative Content Writer
Elsa is the wordsmith behind LTC’s engaging narratives and brand messaging. With a background in creative writing and content marketing, she crafts compelling copy that enhances the emotional and storytelling depth of LTC’s projects.
Whether it’s evocative travel descriptions, snappy social captions, or long-form editorial content, Elsa’s writing ensures that every campaign resonates with audiences on a deeper level.
Our Gallery
