Content Creation, Instagram 101, Social Media
Instagram Edits App Launch and How to Use It!

Instagram has launched its new editing app, Edits, with in-app integration and direct uploading to your Instagram profile. The app creates competition for the TikTok-owned app CapCut.
Use this comprehensive guide to create engaging content with simple steps. It’s perfect for individuals in any field, social media managers, personal brands/influencers, and everyday social media users. With its easy-to-use interface and simple layouts, Edits has the potential to be your new favourite editing app.
A Brief Introduction to Instagram Edits
Instagram Edits is a mobile video editing app designed to help creators craft compelling short-form content for Instagram Reels and Stories. With a user-friendly interface and a suite of intuitive tools, Edits simplifies the video creation process, making it accessible even for those new to video editing.
Must-Know Features of Instagram Edits for Beginners
Ideas Page: Add stickies to capture ideas when inspiration strikes. Create collections and view saved ideas from your Instagram feed.
Inspiration: View reels and scroll through inspiration. Click Use Audio to enter straight into the editing tab.
Projects: View all projects and create new ones all in one place.
Record: Shoot and edit in the app with Instagram audio, popular music and royalty-free sounds.
Insights: Stay current with your video’s engagement and track analytics.
AI Capabilities of the Instagram Edits App
Instagram Edits incorporates AI-powered features to streamline your editing process and elevate your content:
Auto-Captions: Automatically generate subtitles that sync with your video’s audio, improving accessibility and viewer engagement.
Background Removal: Use AI to remove or replace effortlessly backgrounds, allowing for creative flexibility without the need for green screens.
Smart Cropping: AI detects the main subject in your footage and automatically crops the video to keep the focus centred. This is ideal for repurposing content across different formats.
Voice Effects: Apply AI-generated voice filters to add a unique flair to your narration or dialogue
How to Use the Instagram Edits App on Mobile
Editing videos on your phone using Instagram Edits is an easy way to create and share content anywhere. The app is designed to be user-friendly, making it perfect for beginners in video editing.
Step 1: Upload Media
Download Instagram Edits from the App Store or Google Play Store. Open the app and log in to your Instagram account. Click the plus to create a project and upload any photos or videos you want to edit.
Step 2: Edit Your Video
Rearrange your media on the timeline to begin editing. You can trim clips, add transitions, apply filters, and insert text or stickers to enhance your video.
Step 3: Export and Share
Once satisfied with your edits, tap the export button and Share to Instagram to automatically open the Instagram app and upload.