After ordering some custom merch from Fractel in 2021 when Live To Create first launched – we became part of each others journeys. Whilst LTC followed their story, Fractel were there for ours too.
And at the end of 2023, Matt, the Co-Founder of Fractel, reached out to us to help them with their next chapter of the journey; an equity fund raising campaign.
Armed with Matt’s story, we turned the idea into something powerful—a project that showcased the community built on running, resilience, and giving back.
We took a comprehensive approach, shooting across the Gold Coast, Sunshine Coast, and Sydney to capture Fractel’s essence and the incredible people behind it. This wasn’t just about asking for funding—it was about building a movement—an expanded community of runners and adventurers who uplift and support each other through their gear and shared experiences.
Matt came to us with a vision and goals:
- To conceptualise, brainstorm and produce a compelling script that descibes the essence behind the Fractel brand
- To organise and film multi-day, multi-city production, including filming a run club on the Gold Coast (shout out to Hedges Run Club)
- And finally, to take all of the inspiration, story, and captured content to curate and edit an inclusive, engaging a hero equity fundraising video with a series of cut-downs for social ads that would ultimately connect with people and encourage them to invest in the product and incredible community behind it.
To take all of that and form an inclusive, engaging, and scalable campaign—one that would connect with people, especially those with disposable income, and encourage them to invest not only in the product but also in the community behind it.
Together, we mapped out a detailed production plan. From scripting to storytelling, we worked closely with Matt to ensure every piece of content reflected the heart of Fractel. And it paid off — the campaign gained over 1,000 expressions of interest within days and hit its equity-raising goal of $750,000.
We managed the entire production campaign, including coordinating the run club shoot—a key part of showing what Fractel stands for. We’re so proud of how the final product turned out.
From start to finish, it was a true collaboration between us and Fractel. We didn’t just help launch a brand — we helped kick off their next chapter of growth.
Results
If you want to launch your campaign or bring a brand story to life, contact us—we’d love to work with you.
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