High Sierra

Expanding the reputation of lifestyle brand High Sierra, highlighting their backpacks and duffles.

Overview

High Sierra partnered with Live To Create for a two-week production across Western Australia, capturing a range of digital content to promote their adventure backpacks and duffels.

Year

2023

Services

Marketing Campaign
Photography
Slide 1 Slide 2 Slide 3

Elevating a lifestyle brand through captivating content.

Working alongside High Sierra, we captured content that closely aligned with their brand guidelines, making sure that their products being featured remained in the spotlight.

Being on location in Western Australia proved both inspiring and rewarding. While shooting outdoors always brings its own challenges, it also was able to deliver the raw, cinematic beauty that we thrive on.

The result? Beautifully captured hero images, used across High Sierra’s digital marketing (website & social), and a curated influencer-style video shared as a collaborative post on Instagram.

The High Sierra Campaign focused heavily on authenticity and real-life scenarios. All content focused on the simplicity, function and convenience of the products, whilst showing how they can be integrated seamlessly into the adventures of everyone.

high sierra

Got a product with a story? We’ll help you tell it.

Contact
Related work

Similar projects