Lululemon

I worked with Sam & Zac from Live To Create from the period of October to November of 2022 while I was in the role of Social and Digital Marketing Lead at lululemon. In this time, I worked with Live To Create across three localised Marketing Campaigns through a multichannel approach to create content within an owned and earned capacity to achieve key campaign KPI’s. Throughout this time, Sam and Zac were communicative and organised while managing multiple campaigns and talent with occasionally competing deadlines. I found them to be incredibly agile and adaptive when faced with setbacks that are common within the scope of working with product shipments and timelines. I can vouch they consistently deliver work of a high standard and are great to work with.

Eve Lollback

Social Media Manager – Lululemon Australia

Lululemon Influencer Campaign

We orchestrated these campaigns with a multi-channel strategy, aiming to create and share content that achieves Lululemon’s key campaign KPIs and enriches the brand’s narrative within owned and earned media spaces.

Lululemon came to us with the following objectives:

Advocating for personal fitness journeys
Showcasing the functionality and style of Lululemon’s attire
Encouraging an active engagement

Our Unique Approach

As experts in social media management, we were responsible for engaging with the creators and ensuring that the campaigns ran smoothly. We set out to generate brand awareness and further public recognition on Lululemon’s online platforms.

Implementing the Plan

Lululemon as a brand was already reputable and well-known when we joined, but it was important that we furthered this reputation to a new audience. Partnering with the brand and the chosen influencers to produce an insightful and engaging social media campaign focused on Lululemon’s products’ usability and furthering engagement across social media. The content was designed to be distributed across Luluelmon’s social media

Our Strategies

Social Media Campaign

We adeptly navigated the complexities of campaign management, ensuring each piece of content echoed the campaign’s core themes while achieving an authentic connection with the audience.

Influencer Campaign

Throughout the campaign, 15 influencers were carefully selected to capture the essence of Lululemon’s seasonal apparel. Two videos were created and posted on the creator’s Instagram and TikTok channels.

Results

We Had

Influencers

Over

620,000

Organic Views

Over

35,000

Types of Engagement

The campaigns collectively garnered an organic reach of over 620,000 and audience engagement of over 35,000 across various platforms, serving as a vibrant testament to the magnetic appeal of Lululemon’s summer collection. This campaign amplified Lululemon’s visibility in the digital domain and supported the brand’s commitment to aiding individual fitness journeys with quality and style.

The campaign’s high engagement metrics and performance illustrate the effective influence of strategic influencer partnerships and compelling storytelling in amplifying brand narratives.