Lululemon

Lululemon Influencer Campaign: Move Your Way & Wear Summer Out

Overview

Lululemon approached and asked us to manage an Influencer Campaign to highlight their products with two main campaign themes, ‘Move Your Way’ and ‘Wear Summer Out’. With our large Australian adventure creator network, we brought together 16 influencers to capture, create and share content that resonated with the Lululemon's active lifestyle.

Year

2022

Services

Influencer Campaign

@peteyboytv

@zacwhiteee

@cambostock

I worked with Sam & Zac from Live To Create from the period of October to November of 2022 while I was in the role of Social and Digital Marketing Lead at lululemon. In this time, I worked with Live To Create across three localised Marketing Campaigns through a multichannel approach to create content within an owned and earned capacity to achieve key campaign KPI’s. Throughout this time, Sam and Zac were communicative and organised while managing multiple campaigns and talent with occasionally competing deadlines. I found them to be incredibly agile and adaptive when faced with setbacks that are common within the scope of working with product shipments and timelines. I can vouch they consistently deliver work of a high standard and are great to work with.
Eve Lollback
Social Media Manager – Lululemon Australia

Live To Create partnered with Lululemon to deliver a series of influencer-led campaigns focused on creating authentic, movement based videos to showcase their products in real environments all across Australia.

We handled the entire multi-channel campaign management from sourcing and on-boarding Australian outdoor creators / influencers to coordinating the brief, products, approvals, payments and deadlines.

Our approach was simple, to work with creators who live the active lifestyle and not just wear the brand. The content produced felt real, energetic, and on-brand, not overly polished or overly planned.

This campaign helped reinforce Lululemon’s position in the market as a brand surrounded by real movement and real people with

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@danielbarrington

@ashleydobson

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