To redefine Virgin Active’s presence, we crafted a series of dynamic, organic social videos designed to give a fly-through experience of each gym. Capturing the vibrant atmospheres across six prominent locations in Sydney and Melbourne, these videos transformed the facilities into immersive lifestyle spaces, spotlighting Virgin Active’s distinct community vibe. From the urban energy at Pitt Street to Collins Street’s sophisticated allure, the content underscored Virgin Active as more than just a gym—it became a sought-after destination.

To amplify Virgin Active’s Pitt Street location, we produced a hero video that functions as a central visual experience, drawing viewers into the brand’s atmosphere even before they set foot in the gym. This premium video serves as the visual anchor for Virgin Active’s digital and on-location branding, creating an immersive first impression for potential members.

Our photography series captured the architectural elegance and vibrant community spirit within Virgin Active gyms. By focusing on both aesthetic and human elements, we created a comprehensive photo library utilised across social media ads and digital marketing. These images helped reinforce Virgin Active’s brand message, enhancing awareness across multiple platforms.

Virgin Active’s participation in events like City2Surf embodies its community spirit. Our team documented these occasions, capturing camaraderie and the energy of community participation. This coverage translated Virgin Active’s ethos into shareable, inspiring content, further connecting with their audience on social media.