During this partnership, we captured:
1. Hero Photography for the waterdrop AO Collection
- Used for ads across the digital world! (Seen on the right)
2. Campaign Video for the waterdrop AO Collection
- Pushed out on social media and ads
3. Event Videography & Photography
- Our bread and butter!
4. Harbour Drone Operation
- Have to capture the perspective from above đŸ˜‰
In the lead-up to this partnership, our team worked alongside waterdrop for nearly twelve months, completing other campaign shoots and social content. We were already familiar with the brand’s guidelines and expectations going into this campaign and pride ourselves on the positive relationships we have with our clients and their brands–and this waterdrop campaign highlights this.
We engaged in the launch event, getting guests involved in the images and videos. We also explored the aesthetic of waterdrop and its Australian Open exclusive range using drones and DSLRs to create engaging and high-quality content. We had a lot of creative freedom with this campaign, and due to our ongoing collaboration with waterdrop, we were trusted to bring the best content to the campaign.
The shot focused on the products, people engaging with the products, and a focus on the official AO logo symbolising the collaboration between waterdrop and the Australian Open. With fun displays and the beautiful Sydney Harbour, this campaign was fun and exciting for us.
