Content Creation
Why YOU need a Brand Introduction video in 2025
A brand introduction video is the most convenient and effective way to communicate your business through visual storytelling. However, communicating your brand’s image can be challenging, especially when unsure where to start, what to say, or what format to use.
Visual storytelling can take various forms and be adapted for multiple platforms, not just your website but your social media platforms, creating a cohesive brand image. What should this introduction look and feel like? We’ll break it down.
A brand introduction video should emulate your brand’s and your team’s purpose, aesthetic, and goals. Identify your audience and highlight the gaps in your chosen market. What sets your brand apart from your competitors, and why should that audience choose you?
Imagine pitching your brand to a stranger in an elevator. You’re on level 3, and you have until level 12 to convince this person that your brand is precisely what they’ve been searching for. Your introduction video should be engaging, informative, and concise. You don’t need to provide all the information, but rather the 20% that enables them to grasp the other 80% without realising it.
Your video could showcase your brand’s journey since its inception or emphasise the new you you’ve been diligently refining. It could feature you speaking directly to the camera, delivering your best pitch, or a montage highlighting your services and distinctions, accompanied by a voice-over. Regardless of the video’s format, the essence of your brand—its purpose and message—must remain at the forefront. Your audience should understand why they chose to watch your video and shouldn’t be left with too many questions after just two minutes.
Above all, your video should feel like you. It should belong to the brand you are developing and sharing. It should make you proud and excited about the future clients walking through your door.
So, where do we (Live to Create) fit into this?
We can help you capture, edit, and produce your new brand introduction video. When we first started, we predominantly worked with local and smaller businesses that wanted to showcase their work and reimagine their brand. While we’ve been fortunate enough to collaborate with large-scale clients, we remain a small, local business and want to continue supporting other small businesses across the Sydney region.
So don’t think from our brand video that our production will break your bank and send your broker into a tizz. We have plenty of package options that suit you and your business, and we would love to help your business get the attention it deserves.